EA Set To Drop FIFA Name And Rebrand, New Trademarks Suggest
Publisher Electronic Arts may drop the FIFA brand and rebrand its annual football sim.
Recent trademark listings reveal that EA has filed numerous applications for EA Sports FC. This could be the name for the FIFA videogame series moving forward.
Cam Weber, general manager of EA Sports Group, suggested earlier this month that the company might rename the franchise and that it was “reviewing its agreement with FIFA.”
“The depth of our partnerships, our ecosystem of licensed content, will allow us to continue to offer unrivalled authenticity to our EA Sports Football games, now and in the future,” read a statement.
“We invest continuously in the partnerships, licenses that are most important to players. Because of that, our game can only be authentically played in the UEFA Champions League and UEFA Europa League, CONMEBOL Libertadores and Premier League, Bundesliga and LaLiga Santander, respectively.
“As we look forward, we are also exploring the possibility of renaming all our global EA Sports soccer games. We are currently reviewing the FIFA naming rights agreement. This is independent from all other official licensing and partnerships in football.
It has been revealed that EA filed the name “EA Sports FC”, with the UK Intellectual Property Office and European Union Intellectual Property Office. (Thanks, VGC).
Since then, it has been revealed that the company had filed video game software trademark applications under the UK Intellectual Property Office as well as the European Union Intellectual Property Office.
FIFA 22launched on October 1, for PlayStation 5, PlayStation 4 Xbox Series X/S and Xbox One.
One gaming brand might come to mind if I say “loot box”. There are many games that add loot boxes to enhance the aesthetics of their games. However, there are some loot box that can have a significant impact on the game being played. These include EA’s huge FIFA 21. Players can pay to be able to play with famous footballers. This has been a source of frustration for many gamers.
Prime Icon Moment cards are used to commemorate the greatest performances of FIFA players in Ultimate Team. One FIFA fan decided to calculate how much music money and/or how long it would take to get a complete set of these cards for his team. EA claims that you can buy all the items in the game, and purchases are completely optional. It’s now time to see if that theory is true.
ScudzTV’s content creator revealed some calculations that could be used to calculate the time it would take to build a 100-million coin team. This team would include Prime Icon Moments such as Ronaldo, Ferdinand and Maldini. According to the creator, if you played 1,500 games per game, you would need to play 66,666 games in order earn this amount. Each match will take 20 minutes, which would translate to 916 games. It seems a bit steep to expect two and a half years worth of constant gaming.
Scudz said that trading to get there would take 1,650 hours, assuming you made 10,000 profit per trade. This is about 69 days of continuous trading. How about money? Scudz estimates that to acquire the team of his dreams, Scudz would need to spend PS79990 on FIFA points. This is, unsurprisingly enough, well above the average player’s budget.
The thread of stats circulated last week. People discussed how surprising it was that EA could claim that the game’s content is free. However, it seems to encourage spending. Now, the developer responded to the viral thread by making a second statement to The Mirror in which he challenged the notion that the average usage of Scudz might be lower than that of a skilled player.
Their statement stated that they were aware of recent speculation about what it takes for a great FIFA Ultimate Team in EA Sports FIFA. We appreciate the creativity and effort that went into mapping out paths to greatness. However, we question the validity of these theories. The calculations are based on a lot of assumptions.